SPoT Product Watch: Theories Brand

Posted on Monday, March 20, 2017 by Chris

Theories of Atlantis is a New York based distribution, distributing the best goods from the East Coast and Europe. They've also managed to create a lasting apparel company "Theories Brand" catering to a similar audience and beyond. Centered around conspiracy theories, myths, mystics, and more, Theories Brand continues to bring something new to the table each season and the Spring 17 collection may be their best yet.

The "Decade" deck features custom drawings from London artist Cosme, depicting scenes from your favorite conspirators, while they pay tribute to a staple in their graphic arsenal with the "Hand of Theories" deck coming in multiple sizes and stains. A new silhouette this season is the "Mysterian" logo in a Indigo/ Lavender T-Shirt and Black/ Red snapback Hat, paying homage to 1990's Guess Jeans ads. Other SP17 products include the resurrection of the "Dinosaur" T-Shirt in Cream/ Navy, Steve Brandi's pro model "Court Polo" in White, and the "Field Ops Packable Wind-Hood" in Forest Green.