How Old Are The People Supporting The Sketchy Skateboard Industry?

Posted on Tuesday, February 03, 2009 by Rob

2001 to 2008 Average Age of Customers Buying Decks
Company Age
Termite11
Heartagram12
Birdhouse12
Element13
Timeline Skateboards13
World Industries13
Monkey Business13
Shorty's13
Plan B13
Pig13
Sweet Skateboards13
Flip14
Hook-Ups14
Darkstar14
Baker14
Bob Bulatowicz14
Mystery14
ATM14
Powell15
Think15
Nothing15
Crown15
Blind15
Zoo York15
Illenium15
Toy Machine15
Zero15
Almost15
Busted15
Listen Skateboards15
Dynasty15
Forest Skateboards15
Bootleg15
enjoi15
Foundation15
The Firm16
DGK16
Alien Workshop16
Deathwish16
Organika16
Aesthetics16
Chocolate16
Sector Nine16
Popwar16
Lucky16
Sk8Mafia16
Seek16
Lib Tech16
Habitat16
Expedition One16
Girl16
Anti-Hero17
Skatepark of Tampa17
Hollywood17
151 Skateboards17
Hopps17
Real17
5boro17
Blank Deck17
Consolidated17
Bueno Skateboards18
None18
Crimson18
Rasa Libre18
Black Label - Six Gun18
Black Label18
Status18
City Skateboards18
Epidemic18
Slave Skateboards18
Speed Demons19
Creature Skateboards19
Creation Skateboards19
Stereo19
Traffic Skateboards19
Skate Mental19
Krooked19
Outlook19
True Love Collective20
Dogtown21
Designarium22
Blueprint Skateboards22
Yellow Skateboards22
Santa Cruz23
Deathbox25
Gringo Skateboards25
Powell Peralta28
By Rob Meronek

We have a gargantuan pile of skateboard information on our hands here. It might seem kind of creepy how much information we store, but in reality, pretty much any organized business records all of this information, especially one with a website and a crazy computer geek like me behind it all. We don't ever sell this info (not like anyone's buying anyway) or use it for evil. Actually, I'm pretty much the only one who uses it and it's just to satisfy my childlike curiosity about all things bid'niss in skateboarding.

Every click you make online is logged. Every purchase you make in our Shop is tied to your customer account. Every time you skate here we check you in and log it. And with our inventory system, every single item in our Shop ever bought and sold is logged by company, product type, size, color, and location sold (online or Shop). On top of that, if it's sold online, we know what city, state, zip code, etc. that every single thing went to.

If you had all this information at your fingertips, what kinds of questions would you ask? One thing I thought of was "What's the average age of kids that buy certain boards?" I thought I'd share some of the data with you. I wish I could give you more detailed information such as specific quantities sold, but I can't. I can tell you that the report here spans nearly eight years of history and includes over 15,000 deck sale records that have a customer with a birthdate associated with the sale. Only companies that had at least a quantity of five decks sold are included. What other questions would you ask? Naturally, my next question was "What's the average age of kids buying certain shoes?" That report is below with the same restrictions as the deck report. More nerdy ass data analysis coming up soon.

Rob

2001 to 2008 Average Age of Customers Buying Shoes
Company Age
Adio Footwear13
88 Footwear14
Zoo York14
Emerica15
eS Footwear15
Circa15
Duffs Footwear15
Globe Footwear15
Osiris Footwear15
Fallen15
Reebok RBK DGK15
Etnies Footwear16
Savier16
Fuze Shoe Co.16
Supra16
DC Shoe Co.16
Lakai16
Ipath Footwear16
Dekline16
Axion Footwear17
DVS Footwear17
Zero17
Adidas17
Vans18
Nike SB18
Vox Footwear18
Genetic Footwear19
Macbeth19
Vans Syndicate20
CONS (Converse)22

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