Nerdsday Thursday: Dropping Pants
Posted on Thursday, February 14, 2013 by Rob
This grid shows the top 10 companies in the Pants/Jeans category. For the last decade, Krew dominated most years. It's interesting to see eS creep in there before they threw in the towel. Split might look odd to you in there in 2005, but don't forget they sponsored Tampa Pro that year so of course that directly affects your brand's performance.
SPoT being on top in recent years is a fluke. We have a huge stockpile of old SPoT jeans we are selling at a huge loss until we run out of them. Levis was new to the list last year in 2012. I wonder how they're going to do in 2013. New in 2013 so far is Dickies and you can see they've made a strong showing. All I can think of with Dickies is the first time like 20 years ago when Ed Templeton first started wearing them all the time. I didn't get it.
What other trends do you see in here? Are Blind jeans coming back anytime soon?