Altamont - Andrew’s New Baby…
Posted on Sunday, August 13, 2006 by Rob Meronek
Altamont - Andrew’s New Baby…Words and Photos by Barak Wiser
Captions by Rob Meronek
They flew me out to Oakland, CA, picked up a few of us at the airport, and drove us to a sort of historic motel in San Francisco called The Phoenix Hotel. Apparently, the hotel is famous for having many big-time rockers crash there back in the 60’s and 70’s. This is where the theme of the trip begins.
The next morning five Rolls Royce limousines picked us up and hauled us out to the desert to Altamont Raceway. This is where the Stones held their "Murderous" concert some 37 years ago. I won’t bore you with all the details, but on December 6, 1969, the Rolling Stones hosted a “West Coast Woodstock” at Altamont Raceway and hired the Hell’s Angels for security. People died and people were born there; hence, history was made. Google it if you get a chance.
We all headed into a room overlooking the race track for a presentation and unveiling. Check the pictures for a better idea of what I saw. We each got a turn in a real NASCAR if we wanted and ate some real race track food. Good times.
The brand should be a unique change in the skate world. Andrew Reynolds is the Lead Designer and nothing gets made unless he says it’s okay. Look for trends to be set and a team to be forged. Brian Herman is the first one to hatch out of the Altamont egg under Drew and you can bet some more golden eggs will be hatching soon.
Oh yeah, we partied a lot, hung out, and drank too much, but that’s a given.