If you have a skateboard company "out the trunk", that's cool and good luck. But, if you meet any of these criteria, just go ahead and
give it up and flip burgers so you have more time to actually skate:
1. It's named with a "clever" way to spell a stupid word.
2. You have your website on any of your graphics.
3. You have myspace links on every email you send.
4. Your hometown hero is your pro.