By conservative estimates, there are like 450,000,000,000 websites out there. So, when someone or some sketchy company spams you out all excited with a capital O, M, and G saying it's now 450,000,000,001 and "We have a new website!!!," it's capital W for whatever. There are some exceptions. You may have already heard about Already Been Done
. The project is Josh Friedburg
and Rob Brink
joined by known keyboard bangers like Dave Carnie
. They're publishing in the issues style rather than daily banter. It's worth a look and read.