Short and Sweet

Short, effective, and efficient communication is what builds the strongest companies in the world, large or small. I got an email yesterday with the subject, "Introducing Affliction Sneakers! Be The First To Have Them!" I forward to my two friends Ryan, one of which works at SPoT and the other which works at that one skateboard company you think of when you hear about said roid rage gear manufacturer. My note is simply, "I don't even have to say anything." Reply from Ryan #1 is, "Me neither." Reply from Ryan #2 is, "Speechless." And we all get back to work. What a great example of short, effective, and efficient communication. If only all email was like that.