Written in 2010 by founder James Jebbia, this book was the first and most comprehensive volume to ever be released about independent NYC street fashion label, Supreme! In April 1994, Supreme opened its doors on Lafayette Street in downtown Manhattan and became the home of New York City skate culture. Challenging the dominance of the established West Coast skater scene and the new conservatism of 1990s New York, Supreme defined the aesthetic of an era of rebellious cool that reached from skaters to fashionistas to hip hop heads alike. With written contributions from collaborator Aaron Bondaroff, renowned journalist Glenn O'Brien + the highly inspirational street artist KAWS, this book brings together all the elements of the brand's output from legendary advertising campaigns and specially commissioned skateboard designs to a comprehensive index of all their products to date - including every single collaboration ever with artists like Jeff Koons, Richard Prince, Damien Hirst, Public Enemy, Lou Reed, Futura 2000 + so much more. This richly illustrated book surveys sixteen years of contemporary street fashion and culture reflected in the pioneering work of one of New York's most influential independent labels.