Captain Corporate Coverage Patrol August 2007 Summary
Posted on Tuesday, September 11, 2007 by Rob
by Rob Meronek
New BornsNew to the CCCP this month are Daniel Snowy Kinloch, Jay Adams, Jimmy Astleford, John Lupfer, John Rob, Johnny Romano, Jordan Taylor, Lance Normine, Marquise Henry, Mike Franklin, Robin Stoddard, Ted Barrow, Thomas Taylor, and Trace Saylor. Some are veterans, some are new born babies. Welcome to the sketchy skateboard industry.
Chief Snap A LotMike Burnett was the photo champ for August.
Just PublishedPhotographers new to the CCCP this month are Ben Karpinski, JT Rhoades, Z, Larkey, Brian Flick, Jon Hechtkopf, Jeff Comber, Chad Muska, Yuri, and Shamanski. Good luck getting paid for those photos. Muska probably got paid in advance.
All Eyes on YouJim Greco was most covered in August with a combination of ads and an interview in Slap. Relatively unknown, Andrew Allen, am for Anti-Hero, was in several ads and the Hello Egg Sandwich article in Slap which almost put him in the top spot this month.
What is the Captain Corporate's Coverage Patrol?Every month, we enter coverage that people get from the mags. Everything is broken down between editorial coverage and advertising coverage and assigned a weight/score. Editorial is what the mags decide to cover and advertising is what companies pay to have in the mags. Editorial is scored higher than ads, a two page photo counts more than a single page photo, a full page counts more than a half page, etc. Anything less than a half page is skipped. Then, all of these numbers are put into the flux capacitor of gargantuan proportions super computer that runs the website and out pops these nice reports that show you who the mags are giving the most coverage to. We started tracking in May 2005 and currently use the top five mags: The Skateboard Mag, Transworld Skateboarding, Thrasher Magazine, Slap Magazine, and Skateboarder Magazine. You can also view coverage grouped by magazine or grouped by photographer.